CEO of Green Apes, Italy, with his colleague Elia, recently took to the streets of Florence to test the environmental impact of willing local inhabitants.

The people involved shared interesting facts about their relationship to the topic, with one stating that when his children were little, he'd spend time "turning lights off after them."

One inhabitant's footprint was a whopping 20,000 kg of CO2, significantly above Italy’s average carbon footprint of 7,720 kg of CO2 per person per year, and much higher than the target average footprint of 2500 kg of CO2, which she surmises is "because of the flights I take..."

See the full video in Italian here.