Our pilot countries have been very busy innovating and collaborating to promote the Lifestyle Test, which is newly available EU-wide! Find out exactly what they've been doing:

Circular Change and The City of Ljubljana, Slovenia

• Collaborations with organizations on their sustainability initiatives: an example is "Green Week" at the School of Business and Economics in Ljubljana. We provide the partner organization with a personalized PSL link and deliver individualized reports post-event.
• Delivered keynotes and conducted workshops on sustainable lifestyle at various events and meetings: during the keynotes, participants are invited to use their phones to scan a QR code and assess their lifestyle with the PSL web app. The results are then discussed in detail, providing insights and actionable recommendations.
• Collaborations with five PSL ambassadors: the ambassadors use and promote the PSL web app within their respective activities. To maximize the app's reach and ensure broad awareness, each ambassador has a distinct background and expertise, working with different target audiences.

Meet our Slovenian PSLifestyle Ambassadors: Aljoša Bagola, creative director, writer, speaker, Blaž Berlec, content creator, culinary and travel blogger at Yummyavanture; dr. Jerneja Jug Jerše, Head of European Commission Representation in Slovenia; Nina Gaspari, host of Lovim ravnotežje podcast; Tina Remic, co-founder Trajnostni izziv 21.

Sitra, Finland

• Collaboration with social media influencers: organized two social media influencer campaigns with different target groups. After the launch of the renewed test, we focused on people who are already interested in sustainability. Thus, we collaborated with six small scale influencers (1 500-20 000 followers) who focus their content on sustainable lifestyles. In April 2024 we organized a campaign for Finland’s overshoot day and our goal was to reach a wider target group. We selected influencers with a more mainstream audience and bigger than average carbon footprint. Both campaigns worked really well and especially with the spring’s campaign we managed to reach a lot of new people who weren’t familiar with the Lifestyletest before.
• Time/event/date specific Meta-marketing: various social media campaigns around special dates and events. We organised campaigns e.g. for Finland’s overshoot day in April 2024, Black Friday in November 2023 and around New Year 2024 (new year resolutions etc.). Every campaign consists of one- to three ads and one- or two well-thought-out copy texts. The campaigns usually point out that our natural resources are limited, happiness is not about consuming and everyone can find their own way to a sustainable lifestyle.
• Partnerships: We have established three main partnerships with external partners: 1) Collaboration with the Finnish Pensioner’s Federation, who have initiated a challenge campaign to all of their ~100k members, encouraging them to take the Lifestyletest; 2) Collaboration with the region of Northern Savonia, who have included the Lifestyletest as part of their sustainable lifestyle campaign aimed towards the region’s citizens; 3) Collaboration with Jalotus ry, an organisation that has launched a sustainable lifestyle course that challenges users to adopt more sustainable lifestyles. The course utilizes the Lifestyletest to allow users to establish their starting point from.

Green Apes and Fondazione per lo Sviluppo Sostenibile, Italy

• Partnerships with cities: We focused on engaging cities in Italy that have already committed to climate neutrality. Florence is one of nine Italian cities chosen by the European Union as part of the 100 Climate-Neutral and Smart Cities initiative, aiming to achieve carbon neutrality by 2030. Within the "Firenze per il clima" campaign, the Lifestyle Test was adopted as a key tool for citizen involvement. The campaign's dedicated invitation link was integrated into the Firenze per il clima website and promoted across various communication channels, including social media pages. Since its launch, approximately 2,500 individuals have participated by completing the questionnaire to calculate their carbon footprint, with 600 citizens developing personalized reduction plans. We believe Florence's efforts could serve as a positive example for other cities, demonstrating effective strategies for climate action and citizen engagement. The data collected has been instrumental for the Municipality in conducting studies, planning initiatives, and providing feedback to the community. Furthermore, these insights have been shared through press publications to foster greater awareness and engagement.
• Partnerships as multipliers: As a marketing strategy, we decided to partner with companies as multipliers. We targeted firms with over 200 employees, offering custom URLs and audience carbon footprint data to enhance internal sustainability awareness. For larger companies, we also offered customized workshops to engage their staff further. So far, we have issued two custom URLs. We also collaborated with B2C companies -already in greenApes network- offering sustainable products or services, such as holidays and mobility, and issued two custom URLs in this sector. Additionally, we participated in the Elle magazine green event in Florence. Besides attending the panel, we cooperated in a communication campaign with Elle, featuring the Lifestyle Test on the event website and inviting all participants to take it.
• Collaboration with Influencers: We targeted influencers who are active advocates for sustainability, starting with an analysis of the top "green" influencers in Italy. We segmented them into three categories: small (less than 50K followers), medium (50K-100K followers), and large (over 100K followers). We decided to begin with the larger influencers. The campaign, set to launch at the end of August or beginning of September 2024, features Carotilla, known for her inclusive and positive attitude. We proposed creating a custom URL for her to further engage her followers. She will produce an Instagram reel, followed by a series of three Instagram stories, and a follow-up where she shares insights into her community's carbon footprints and plans to reduce them.

Zeytince EYDD, Turkey

• Collaboration with Universities: PSLifestyle  Tool  has been integrated into the "Green Campus Strategy"" and  IU Green Metric Wold University"" Programme of  three Universities in Izmir. This strategy, which began in the Spring 2024 term, will continue in the Fall 2024 semester. After a brief introductory talk on carbon footprint and the climate crisis, the PSL tool will be implemented for students in various faculties. A separate campaign link will be provided for each university, and the reports of the application will be presented to the universities.
• Climate Ambassadors “Street group”: we have  established a group of volunteer climate  ambassadors composed of university students (so far 4 students). The Climate ambassadors implement  PSL both within their own  social circles and generally  among university students.
• PSL Team at POP Concerts & Fairs: as part of our cooperation protocol with the İzmir Municipality, our team takes stage (10 minutes)  at pop concerts and open-air cinema screenings in İzmir, and  have the   PSL test  taken by  the audience.

DECO, Portugal

• Partnerships with municipalities: DECO partners with about 80 municipalities. Some contents about the living labs and the tool itself were published in the websites and social media channels of these entities. The municipalities are also very enthusiastic about the custom URL functionality, spreading the tool with their citizens and helping us to have more tests done.
• Participation in events: since the launch of the project, DECO has taken part in various events (as speaker and also with stands) with the aim of getting citizens do test their carbon footprint. These events allow us to show the tool in person to lots of people and get a big number of tests in a short time.
• Some events where we participated in:
• Digital with Purpose Global Summit 2023 and 2024
  Tomorrow Summit 2023
  City of Zero 2023
  Greenfest Braga 2023
  Climate Week (Braga) 2023
  SDG Alliance Portugal – 8th anniversary
• Partnerships and presence in sustainable stores: DECO has been present in various bulk and second-hand stores. These partnerships are very interesting because the stores use their own social media channels to share our presence there; they also allow us to be closer to the customers, let them do the test and know their feedback about the tool. We spent one day in each store.

CSCP, Germany

• Summer Festival Tour Promotion and communication campaign with cities: this summer, we promoted the German Lifestyle Test through our Summer Festival Tour. We set up booths at various festivals in German cities (Sustainability Festival in Berlin, Sustainability Festival in Solingen, and the Wuppertal City Fair) with a cumulative attendance of 250,000+ attendees, engaging with citizens and guiding them through the Test. Our Team shared valuable insights on sustainable living, aiming to mainstream sustainability in everyday life. The direct interactions with citizens allowed us to engage people with their carbon footprint and enable them to consider eco-friendly choices.

• Lifestyle Test Challenge as an employee engagement approach in organisations: we are working with organisations to utilise the Lifestyle Test as a tool to engage employees with the topic of sustainability and sustainable lifestyles. This was first piloted within our own organisation, encouraging all employees to participate by taking the Test and implementing actions to reduce their carbon footprint. The overall carbon footprint of the organisation (through the proxy of individual employees’ carbon footprints) was also estimated. This initiative not only underscored our commitment to sustainability but also fostered a sense of community.

• Social media campaigns and influencer marketing: during the summer, we ran an initial social media campaign with Solingen and Wuppertal, which we plan to expand to a greater multimedia campaign in the fall. We are also expanding our reach through marketing with influencers to share the Test with their communities. In addition, we have been actively sharing information about the Lifestyle Test and daily CO2 reduction tips across our social media channels, including our company’s official accounts.

EKPIZO and Athena RC, Greece

• Email Campaigns/newsletters: personalized direct email campaigns & newsletters involve sending customized messages to specific targeted thematic audiences. More or less the audience is separated in different mailing lists based on demographic and other thematic categories which helps you provide personalized messages/ pictures. Providing content by segmenting the audience, enhancing engagement and conversion rates (not only taking the Lifestyle Test but also making the plans).
• Event Participation: participating in events, such as Thessaloniki International Fair, Science festivals, TedX, workshops, conferences allow the PSLifestyle group to interact directly with possible multipliers who could possibly promote the lifestyle test. This technique enhances PS Lifestyle project visibility, Lifestyle Test visibility and creates opportunities for live demonstrations of the app and having contacts for further collaboration.
• Media and social media: creating tailored content for every social media platform in order to reach different target groups. By posting this content not only civil society gets informed but journalists who invite the greek group for interviews (TV shows, radio, online portals).  This technique increases lifestyle test awareness and credibility and more people are getting informed to take the test and change to a more sustainable lifestyle.