From innovative podcasts and creative youth workshops to impactful influencer campaigns and inspiring testimonials, 2025 is shaping up to be a vibrant year for PSLifestyle! Our pilot countries are rolling out diverse media and engagement initiatives to bring sustainable living to the forefront. Whether it's through local blogs, social media, podcasts, or public events, these activities are designed to inspire communities to embrace greener lifestyles. Dive into the highlights and see how Slovenia, Finland, Italy, Turkey, Germany, and Greece are contributing to the PSLifestyle mission!

Circular Change and The City of Ljubljana, Slovenia

• Enhancing the local marketing webpage: We have launched a new domain name, nazeleniveji.si, which is now linked to our PSL Marketing page. In 2025, we plan to introduce a dedicated blog section, where we will share all Slovenian news currently featured on our websites and newsletters. This will centralize our content, making it more accessible to local audiences who are interested in sustainable living.
• Launching a podcast: Na zeleni veji: In January, we will record the first episodes of our podcast, Na zeleni veji ("On the Green Branch"). Hosted by Ladeja and Meta, the 35-minute episodes will feature discussions with guests who bring practical and applicable skills to support sustainable lifestyles. Confirmed guests include: Saša Aden, PhD on the topic of toxins in everyday life; Mihela Hladin Wolfe on a topic of sustainable campaigns and sustainable fashion; Eva Brunova (former PSL project manager at Circular Change) who will share her family’s inspiring journey of giving up their car. Most episodes will be in Slovenian, with some shorter English episodes featuring international guests.
• Climate fairytales workshops and book publication: Currently planned for Earth Day in April 2025, we aim to host five Climate Fairytales workshops for youth. These workshops will utilize the PSL tool as a foundation to address climate anxiety and inspire positive climate action through the creative mediums of writing and reading fairytales. The primary goals are to raise awareness about carbon footprints, cultivate a network of engaged local youth (potential PSL ambassadors), and transform the climate narrative from fear to hope. Additionally, this initiative will support the continued use of the PSL tool beyond the project’s official end. At the conclusion of the workshops, we intend to publish a book featuring the participants’ stories.

Sitra, Finland

• Influencer campaign in mid January: two social media influencers who will make the Lifestyle test and consider how they could change their life and habits, what feels hard and what seems easy, etc.
• Meta-marketing (story-ads) campaign in the beginning of January: the idea of the campaign is kind of "New Year new me", we will try to reach people when they are making New Year resolutions and considering their daily habits.
• News article on Sitra.fi-website: when Finland reaches 300 000 tests, we fill publish a news article on our website, providing insights on the data gathered at this point.

Green Apes and Fondazione per lo Sviluppo Sostenibile, Italy

• Engagement with Instagram influencers: We observed that collaborating with influencers has been particularly effective in amplifying our message. Moving forward, we plan to focus on influencer campaigns that reach broader audiences, including those less familiar or engaged with "green" topics, to further expand our reach and drive greater impact. We are already brainstorming ideas for additional campaigns to build on this success and continue engaging diverse communities.
• Local country story video: One of the first activities planned for early 2025 is creating a testimonial video showcasing how someone successfully embraced a more sustainable lifestyle with the help of the Lifestyle Test. The video will be shared on our social media channels and may also feature in an upcoming newsletter.
• Social media posts and newsletters: As part of our global communication strategies, new posts and newsletters paragraphs will be dedicated to the Lifestyle Test and PSLifetyle projects

Zeytince EYDD, Turkey

• Targeted social media campaigns: Launching a series of posts, videos, and infographics across social media platforms to raise awareness about the PSLifestyle tool, focusing on its benefits and real-life success stories.
• Collaborations with influencers and ambassadors: Partner with sustainability advocates, university students, or local leaders to showcase how they use the PSLifestyle tool in their daily lives, encouraging their followers to try it as well.
• Storytelling through real-Life examples: Share stories and testimonials of individuals or communities who have successfully used the PSLifestyle tool to improve their sustainability practices. Use relatable visuals and captions to inspire others to join.

CSCP, Germany

• City campaign: In early 2025, the communication campaign about the Lifestyle Test in the cities of Solingen and Wuppertal will continue. In Solingen, the Lifestyle Test is included in the city services app, and will continue to be displayed on digital ad screens in public spaces as well as posters in public transport and city administration buildings. Wuppertal is communicating about the Lifestyle Test on their social media, and we are exploring a poster campaign in public transport. 
• Influencers: We will be continuing our work with influencers in early 2025. After a successful campaign with an influencer with a 30k reach, we are currently running a procurement process where we expect to award an influencer team with a larger reach (100k+), which will run early next year. 
• Social media channels: We will continue sharing on our German PSlifestyle social media channels in 2025.

EKPIZO and Athena RC, Greece

• Videography: A video as part of the PS Lifestyle project that will be a testimony to a person's lifestyle change using the Lifestyle Test. The video will be shared through our social media channels.
• Social media: Continue online awareness through social media posts on Facebook, LinkedIn, X, Instagram, YouTube.
• Press releases: Sending press releases with some key points of the results we currently have from the Lifestyle Test on what actions Greeks are choosing, why, etc. We hope that these press releases will help to get invitations for radio or TV interviews etc.

Rohetiiger, Estonia:

• Digital campaign: From the end of January 2025, we'll launch a digital campaign calling people to plan a more sustainable year. This campaign will be led by well-known and respected citizens who, by example of using the app and showing their footprint and reduction targets, will hopefully inspire more people to join the call.
• Thematic threads: Planned media campaign activities will run from January to June 2025 and focus on different themes relevant to calendar events - such as consumerism on Estonian Overshoot Day on 8 March.
• Local focus: During the first 6 months, we plan to work with local municipalities, schools and universities to promote LifestyleTest in Estonia, with a target of 50,000 users by the end of 2025.

DECO, Portugal:

• National campaign: we will participate in the Consumers International's World Consumer Rights Day 2025 campaign, whose theme is “A just transition to sustainable lifestyles” – discover more here.
• Reinforce action with our 170 media partners: we seek to ensure regular collaborations with at least 50% of them.
• Social media channels: we will continue to work on DECO's social networks, with regular posts.