We are proud to share that over 430,000 Lifestyle tests have been taken over the last 19 months, in 10 countries! This has led to the creation of 41,000 personalised sustainability plans, which is an incredible step toward real, tangible change, given that, as per COMB and other behavioural science models, people's change likelihood grows significantly as they move from having awareness, to taking the test, and making plans.

These plans map out an average footprint reduction of 20%, which totals a cumulative saving of 64 million kg in CO2. This is the equivalent of +110,000 flights from Helsinki to Brussels, all saved within the first 19 months of the app being live.

This achievement reflects a growing commitment among Europeans to embrace sustainable living. The insights gained from these tests are instrumental in shaping future initiatives and resources to support eco-conscious lifestyles.