D2.5 Guidebook for Pilots implementation - challenges and best practices

The PSLifestyle project's Guidebook for Pilots' Implementation – Challenges & Best Practices (Deliverable 2.5) consolidates insights gathered during Work Package (WP) 2 “Citizen Science Pilots” from the eight
pilot countries (Estonia, Finland, Germany, Greece, Italy, Portugal, Slovenia, and Türkiye) in order to scale the "Lifestyle Test" across the EU. The report analyzes marketing strategies, stakeholder partnerships, and user engagement to promote sustainable lifestyle choices. Key takeaways highlight the importance of local adaptation, multi-channel outreach, and partnerships with local governments, industry, and civil society.

The guidebook provides practical recommendations for scaling the project, offering tailored solutions to drive citizen participation and long-term sustainability efforts. These findings will inform future EU-wide deployments of the Lifestyle Test as well as for the continued work in the project, specifically WP3 “Scale Up and Exploitation” and WP5 “Project Communications and Dissemination”.

Publication Date: 29 Oct 2024

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