Unlocking the Power of Behavioural Data: A Shared Pathway to Sustainable Lifestyles

The PSLifestyle project has demonstrated that digital tools can do more than inform—they can empower, inspire, and connect. With over 500,000 individual responses and over 50,000 tailored action plans, the Lifestyle Test has built Europe’s richest dataset on sustainability behaviour. But what comes next is even more important: ensuring these insights drive meaningful change across society.
Despite different roles and responsibilities, civil society organisations, policymakers, businesses, and academia converge around a clear set of needs and priorities. Each sees in the Lifestyle Test and the PSLifestyle dataset not only a source of knowledge, but a call to action - towards systemic shifts, inclusive processes, and real-world impact.
The time is now to translate behavioural insight into structural change - shaping a shared foundation for collective transformation.

Publication Date: 31 Jul 2025