D3.9: Fostering Sustainable Lifestyles in Europe

The PSLifestyle high-level EU workshop was held on 13 May 2025 in Brussels, as part of the one-day final event of the PSLifestyle project, titled “From Data to Action - Empowering Policies for Sustainable Choices.” The event brought together over 43 representatives from EU institutions, civil society, industry, and academia, of whom 21 participated in the workshop for a focused, in-depth discussion.

The aim of the workshop was to explore the potential for scaling the PSLifestyle digital application, approach, and outcomes across EU Member States, and to co-create actionable recommendations based on citizen-generated data and behavioural insights collected over three years of implementation.

This session marked a key moment where project results intersected with the policy and practitioner communities. Key findings from the PSLifestyle dataset and citizen engagement activities were presented and explored in the context of current EU sustainability objectives. Participants examined how the approach could inform policymaking, enable cross-sector collaboration, and support behavioural change across Europe.

Several themes emerged from the discussions, including the need for emotionally resonant communication, the importance of trust and local relevance in data use, and the potential of lifestyle data to inform municipal initiatives and evidence-based policy. The workshop reinforced the PSLifestyle approach as both a behavioural engagement tool and a policy-relevant instrument, highlighting its value in contributing to the EU Green Deal, the European Climate Pact, and broader sustainability goals.

Publication Date: 16 Jul 2025

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