Meet Sitra

Markus Terho

In his current position at Sitra, Markus leads the Nature and Everyday Life project, which promotes change towards a more sustainable life in two ways: by inspiring people to make sustainable choices in their everyday lives and by making these changes visible at a societal level for decision makers. Before his work at Sitra, Markus spent 20 years working in industry in various notable corporate responsibility positions, among them, he has served as the global sustainability chief at Nokia. In the PSLifestyle project consortium Markus has the role of project manager.

Alexander Kohl

Alex works as a specialist in the Sustainable Everyday Life team at the Finnish Innovation Fund Sitra. The team works on different ways to raise awareness on climate and biodiversity issues, as well as inspiring individuals to make lifestyle changes that help combat both of these challenges while also increasing people's wellbeing. In the PSLifestyle project, Alex's main responsibilities are to lead Team Finland's Go-To-Market and support the development of the PSL tool by focusing on ensuring the quality of the end-to-end user experience. Alex has a Master's Degree in Corporate Environmental Management from the University of Jyväskylä (which is located in his hometown in Central Finland). In his free time, Alex enjoys cooking, live music, films and badminton.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101037342.