The Lifestyle Test has joined forces with BBC StoryWorks to feature in the "Purchasing Powers" series, an initiative by Consumers International aimed at highlighting transformative consumer stories. This collaboration underscores the growing emphasis on sustainable consumerism and the pivotal role individuals play in driving environmental change.

Consumers International is the main sponsor of this media content, which is produced by the BBC and distributed on a dedicated BBC.com microsite and BBC Storyworks' social media channels. Launched in August 2024, the "Purchasing Powers" series aims to illuminate the evolving dynamics between consumers and brands. The series offers an immersive experience featuring films, articles, and interactive content.

Consumers International recommended the work of Sitra's Nature and Daily Life project to BBC Storyworks, which led the BBC to approach the PSLifestyle project. This led to a partnership where Sitra-  PSLifestyle's coordinating organisation - and the BBC co-produced content for the series. In the video, media influencers Joonas Linkola and Esa Roqvist take the Lifestyle Test and reflect on its results and how they could change their everyday lives to be more sustainable. Later in the video, they come back after a couple of weeks to ask how the life changes have felt.

The aim of the collaboration was to support the scaling up of the Lifestyle Test in seven countries and to generate interest from potential additional countries and partners. It is estimated that the home page of the series will receive up to one million visits and each video in the series more than 100,000 views.

Watch it here.